50 years off Thryv. Ranking again.
How a family-owned HVAC contractor in central Kentucky escaped a locked-in builder, launched a mobile-first website, and got mapped across 8 service cities — without losing a single phone call during the migration.
From a rented storefront to a working asset
No more monthly platform rent. Full content ownership and the ability to ship changes the same day.
Rebuilt for the 70% of HVAC searches that happen on a phone, often standing next to a broken unit.
Dedicated service-area pages for Lexington, Nicholasville, Georgetown, Versailles, Winchester, Midway, Paris, and Richmond.
LocalBusiness and HVAC service schema deployed; Google Business Profile fully optimized for the local pack.
A 50-year HVAC business with a digital storefront that didn’t match
Stewart Air Conditioning & Heating has been a trusted name in central Kentucky since 1976 — a family-owned business built on honest service, competitive pricing, and treating every home like their own. But their digital presence wasn’t telling that story.
The existing site was built on Thryv’s proprietary platform: limited in design, slow on mobile, painful to update, and invisible on Google for the urgent local searches that drive HVAC business. Every “AC repair near me” in their service area was going to a competitor.
We rebuilt the digital foundation from the ground up — modern site, owned codebase, local SEO targeting every service area in central Kentucky, and full Google Business Profile optimization to compete in the map pack where HVAC searches actually happen.
What we delivered
Three coordinated workstreams, not a checklist of disconnected tactics.
Mobile-first design, click-to-call on every page, service-area pages for 8 central-Kentucky cities, and structured data for rich SERP results.
Complete GBP optimization — categories, service areas, posts, photos — plus review and citation workflows that feed the local SEO engine.
Off Thryv to an owned codebase with no monthly platform rent, no locked-in builder, and no downtime — ranking signals preserved through the cutover.
Beautiful on every device
Over 70% of HVAC searches happen on mobile — often from homeowners standing next to a broken unit. The site is built to load fast and convert first on the small screen.
Desktop
Tablet
Mobile
The playbook behind this project
The thinking and tactics we used on Stewart AC, written up on the blog.
Escaping Thryv without losing your rankings
The migration checklist we run on every locked-in-builder rescue.
Read on the blog → Local SEOService-area pages that actually rank
Why one page per city beats one page covering “all of central Kentucky.”
Read on the blog → GBPThe GBP setup most HVAC shops get wrong
Categories, service areas, photos — the small details Google rewards.
Read on the blog →The stack behind Stewart AC
You can buy the exact same pieces for your business.
Tell us about your current site
Send us the URL. We’ll review your site, your Google Business Profile, and your top local competitors, then send back the three things we’d fix first — free, no pitch.